Now days the business is mostly done through internet regardless the industry is a product based or service based. Advertisement with the help of newspaper, billboards, pamphlets and TV advertisement are only method in previous age. In recent era, making website and making your brand popular is highly recommended way along with old methods.
When a brand owner creates a website and wants to make it popular, he must aware at least about what SEO is and what essential tools are for SEO.
SEO is a short form of “Search Engine Optimization”. There are several search engine forums working currently. Their duty is to get the data of almost every website exists in the world. When a user type phrase in the search field of a specific engine, the engine seeks all the pages matching with the searched phrase and show over the screen of viewer. You have surely noticed that the engine shows specific number of results i.e. 10 website search result over a page. This is a default setting of optimizing engines.
Different Search Engines:
There are many search engines through that people surf the internet and know what they want. Some are popular in certain areas and some are famous in the whole world. It is also depends upon the personal liking and disliking.
Google, Yahoo and Bing are most common search forums. They are liable to show stuffs like web pages, videos, images, documents, etc. They won’t charge the website owner for showing their site however they do show the paid websites over top of the results.
Among all Google is the most popular, favorite & result oriented search engine website. Usually people want to see their website on the first result over this platform.
How Google Rank?
There are 2 type of working you need to perform for optimizing your website over Google search forum.
- ON-PAGE SEO: All the important elements of a webpage must correct and appropriate according to it’s purpose. It includes title and description of a page. Informative, attractive and with correct language of content in a page makes it valuable in the eyes of Google. Website developers may add videos, images, graphs and other relative things according to the requirements and necessities. Moreover, modifying the page status with “index” is also compulsory otherwise search engine won’t visit the website. In this case, the website never appears in search result.
- OFF-PAGE SEO: There are lots of things comes under off-page seo. Link building, guest posting, social media profile setup, forum submission and directory submission are marketing strategies and known as off-page seo activities. Some of them are free while others are paid tools. Each of them requires briefly explanation what they are and how to get benefit from them. So we are not detailing them here. If you are interested to know about them read our article about different tool of SEO and their benefits.
How Does Google Rank?
Search engine Google check various properties of each page of every website. After checking them, the engine will then allot a rank to it and save in her digital system. Never think that the rank given for a specific page by Google crawler won’t amend. No, the crawler comes to visit the site frequently and recheck the previous pages that have any change as well as new pages also. The visiting schedule of a crawler is not fix. It depends upon the algorithm of Google. The algorithm sets the plan of crawler. It may be daily, weekly, monthly, bi-monthly, quarterly, half-yearly or yearly. Sometime the crawler routine is set to delay for only an hour. Not amazing. Yes, of-course as previously said that the schedule is creating and modifying through the algorithm. It means that the ranking will be changed on how repeatedly the Google agent visits the site.
Now you are aware about the basics of SEO. Keep in your mind a very important point that recently these crawlers prefer on-page seo over off-page behavior. If your working over your page is good you will rank in search engine forum sooner than working through off-page tricks.
Good Luck & Best Wishes to All