When someone discuss about SEO for a website and its ranking, he/she must be aware about the basics of SEO. There are some tools to analyze the web page, identification of issues and get help from them to achieve higher rank in search engines. These tools are very supportive. Moreover, numerous people are creating new websites now days and offering new tools. But few of them are basic tools and are very important. Without them, improvement in Google in is not possible.
Analysis of Keywords
The process of investigating the phrases that user usually writes in search field of engines. Evaluating and identifying those terms and keywords help you to work over visitor interest and bringing most of internet users over your website.
A simple method to discover the catching keywords is to check the web page of your competitors. This means help in both PPC and SEO purpose. Once you discover, you can able to make various decisions like which keywords are more focused, etc.
Check the Rank of Page
All the mediums that can help you in getting the rank of your website are known as Ranking Tools. Through this way you can check and track what is the current position of your website among others. Checking ranks is possible through various search engines like Bing, Yahoo, Google, etc. They are free tools. Monitoring the position of a landing page is crucial so that you can either check the effect of your effort or need improvement.
Tip: You can also create your own script to check the position of the specific page you want to know. It is also possible to set script in such a way that you can check a website page ranking through several keywords.
Effectiveness of Content in Website
In the starting of year 2018, Google has prioritized the websites that update the content. Moreover the material must be unique, not copied. After this update many websites were down and several content writers has renewed the written material in their website. Similarly other search engines are also updating their algorithms and they are also increasing the positions of webs based on fresh and new content. The main purpose is to provide effective information and spreading new knowledge.
There are some tools that will check the content you want to publish. Those tools are liable to check the duplication, fluency & grammar problems and regional language issues as well. The most effective tools will charge for this service and others are free. Examples of them are SmallSeoTools, CopyScape and DuplicateChecker.
Action of Link Building
When anyone is talking about SEO, he she must aware about link building. Link building is a method that was successful till latest Google update in earlier 2018. It is effective, valuable and low budgeted mean of ranking the website. After the updating of search engine policies, this way got demoralized. Now it is considered as a cheap technique among other approaches. But it is not obsolete yet. Still many internet marketing personals working through it and can be workable for them.
You can get help from Majestic, LinkMiner & Ahref type tools to know where and how to put your links. These platforms will also suggest the bad or good categories and websites.
Removal Tools of Bad Links
Do you know, how ranking increase in search engine systems. When search engine crawler found a link of your website, it will give certain marks to your respective page. The marking is also depends upon where the engine noticed the link of your page. If the website is authoritative, the marking will be bold. Similarly, if the website is very cheap the search crawler will apply negative marking over page position result in decrease of rank. Those links are known as bad links.
When a website earns many bad links, the concern owner needs to remove them. If you think you need to contact the website and request them to remove your link is something you can perform, believe me this is a very bad idea. You will get tire in contacting and corresponding. The best and easy approach is to use link removal tool. If you are using Google webmaster tool, there is already an option to tell the engine which links are not concerning with your certain web page. Other tools are Disavow and CognitiveSEO as well. They are good and effective methods.
I hope you will find all above information useful for performing SEO. Keep in mind that whatever the new tools and technologies introduce, are based on above mentioned procedures. Hence you learnt all the key feature of off-page seo.